Online Business Best Practices
Online business basics by L Lemaire
What is the best way to do business online? Surely an other one million dollar question! And the one who can answer this question will ultimately get any money problems out of sight.
It’s easy to do business online if you know what you are doing and if you’ve got the right partners. It’s also very easy to get distracted when doing business on internet because there is so much at hand.
Since the end of the industrial age, we are in the era of information. The unfortunate downside to this is that we are sometimes overflowed with information.
My personal way to stay on track is to apply old school thinking to new technologies. For example, I like to think of a website in the same way than a brick and mortar shop.
To me, the best way to do business online means first mastering the two main aspects of running a shop:
- Getting the crowd in the shop.
- Getting them to purchase your products.
Getting people in the shop should immediately remind of Hilton famous saying: There are three important things when opening a new site: Location, Location and Location.
That means of course that a beautiful shop in the middle of the desert will not generate any revenue. What is called Location in the real world is simply callled Position in the world wide web.
The position of your website is important, it determines the traffic in your shop. What your landing page is made of plays a huge part in the position of your website.
Play it safe: Use Autoweb Creator as a starting point when creating your webpages. Write naturally about your business and your customer needs and use the tools at hand (often free) to check that your text doesn’t over-use one keyword or expression.
In the next article, we will examine how important it is that your shop is easily accessible by a simple click from as many quality websites as possible.
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About the Author: L Lemaire is a internet business writer and partner of Ellen Clothing Manufacturer. ECM is a French clothing company with a factory in Vietnam. Read recent articles by this author on ECM blog
August 27th, 2009 at 8:43 AM
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September 19th, 2009 at 4:12 AM
I like the style of the author.
Using tested over time old school techniques that make sense combined with new technologies.
Good post, should let more people know about it.
September 21st, 2009 at 7:53 AM
Location, location location..
I get it now, position the website first with a good and long hard work based on a daily routine that makes sense from a SEO point of view.
Great post, thank a lot!
September 21st, 2009 at 7:54 AM
Completely agree that a beautiful shop in the middle of the desert will do not much. Great post, thanks a lot!!
October 5th, 2009 at 1:38 PM
I think it is the combination between marketing strategies and business skills.
October 27th, 2009 at 3:38 AM
I am a newbie in Online Business and i am still reading a lot on the internet about how to manage an Online Business.
November 25th, 2009 at 3:07 PM
Great tips. I really love new ideas when it comes to online business handling. Thanks for these!